Key Communicators and the Importance of Community Outreach

Over the last few years COVID has put school communicators on the emergency communications track, and a number of basic practices have been sidelined, and frequently that includes connecting with influential members of your school district’s community. Communities provide schools with a context and an environment that can either complement and reinforce the values, culture, and learning the schools provide for their students or negate everything the schools strive to accomplish. That is why it is critical for districts and schools to begin the work of establishing or re-establishing their Key Communicators network. In this session, you’ll learn how to get started, what to do once your list of contacts is established, and how to set expectations for your program.