More than a Logo

Thinking about brand experience and reputation does not always happen in school districts. When we think of branding, our minds usually think about consumer brands and logos. And for many school districts, the notion of a brand is typically described with a logo or other visual identity. But the creation of a quality brand strategy goes beyond a graphical depiction or a mascot. By clarifying your brand, you create a brand strategy that leads to stronger brand experiences with both internal and external audiences. A strong and clear brand will help build your district’s reputation and more effectively market your schools. Your brand is the soul of your school district and it needs to be approached from a strategic perspective. In this session, you will learn about what makes a strong brand, how to uncover your own district’s brand, how to position your brand in ways that benefit the students, families and staff in your community.