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CESO Communications

Deliver Meaningful Messages

Creating Key Messages that Make your Point

Words matter. Choosing the right words to make your point is the difference between effective communication and confused looks. Every communication with school stakeholders should include key messages in alignment with your goals and vision. But knowing what to say, who to say it to, and how to say it is not always easy. In this session, learn essential components — the WHO, WHAT and HOW of effective school communication through the development of strong key messages that are targeted specifically to your identified audiences. Crafting the statements to deliver your message – both in print and oral communication – takes thought and strategy to avoid misunderstanding. In this session, you will learn steps to create messages that deliver powerful meaning and help build understanding among your stakeholders.

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